[00:00:00] Andrew: They said it would never happen: combining flossing and toothbrushing and do a single experience. But the pencil pointers in Norelco must’ve missed the memo, because their new Waterpik fusion does just that and friends, I’m here to tell you that I’ve tried it and it’s every bit as transformative as it sounds. Today I sit down with Katie Franklin, the projects, chief scientist. This is Mouth Hacks.
[00:00:23] Interview Starts
[00:00:23] Andrew: Katie Franklin. Welcome to Mouth Hacks.
[00:00:30] Katy: Thanks for having me.
[00:00:32] Andrew: All right. Now, before we get into it just tell me, where did you get this idea from?
[00:00:36] Katy: I’ve always felt that great inspiration can come from anywhere, geysers waterparks, squirt guns have always been a great inspiration for me. I’ve always just, I had this drive to bring that kind of natural water pressure into mouth care.
[00:00:55] Andrew: So the Waterpik it’s been around for a while. I totally get it. Just as good as [00:01:00] flossing, but combining it with a toothbrush, where did that come from?
[00:01:06] Katy: You know that the toothbrush honestly, it also came from an actual inspiration. It came from my cat, you know, I watched my cat licking herself, and I saw that sort of combination of that pressure liquid plus the bristly texture of the cat’s tongue. That was the thing that really inspired me to combine those two into one really revolutionary project. I’m not afraid to say it a revolutionary project.
[00:01:38] Andrew: And you shouldn’t be. Now working at a big conglomerate like Norelco, this multi-billion dollar company, there must have been a lot of institutional hurdles to get something so disruptive out the door. I’m sure the big suits when they heard this the first time they must have laughed you out of the room. How did [00:02:00] you get this through?
[00:02:00] Katy: It was. And, with these big corporations it’s just hard to push innovation through.
[00:02:05] And for me, it was really about consensus building. I knew that if I could get my colleagues to see this same sort of vision that I could see. In the world, then they would be transformed.
[00:02:20] And you know what I did, I organized a trip to the MGM grand in Las Vegas. And the minute the people saw those water spout shooting out from the fountain, they just saw it. It all clicked for them. And that was the moment I knew that I had convinced them of the vision of the water.
[00:02:41] Andrew: This really gets thrown around a lot, but I mean it, when I say this, Katie, you have made the world a better place. Thank you for the work that you do from me and all the other avid Waterpik Fusion fans. And thank you for coming on the show.